Radio announcer: "Listen, to the mill whistle. 'It's Wheeling Steel!' On the dawn of a new year, this is the Wheeling Steel Family Broadcast from the headquarter city of Wheeling Steel Corporation, Wheeling, West Virginia."

Narrator: On January 2, 1938, "It's Wheeling Steel," a live radio program from the Capitol Theater in Wheeling, premiered coast to coast on the Mutual Network.

Announcer: "Welcome thousands of our family. We extend also a hearty welcome to you other friends of Wheeling Steel, our customers and your families. For your enjoyment, 'It’s Wheeling Steel!'"

Narrator: There was nothing on the airwaves quite like it.

Announcer: "Headliner appearances on these programs are made by members of the Wheeling Steel families or men and women right out of the mills, the factories, or the offices of the corporation. These are not acclaimed radio performers. Many in the course of these broadcasts will face the microphone for the first time. Others can claim a limited experience. In every case, their sincere efforts are to please their vast radio audience."

[singing] "The stars at night are big and bright . . ."

Narrator: Among the amateur stars were the Steel Sisters, a trio of high school girls.

[singing] "The prairie sky is high and wide . . ."

[singing] "We joined the navy to see the world, and what did we see? We saw the sea, we saw the . . ."

Narrator: The Singing Millmen.

[singing] "But the Atlantic isn't romantic, and the Pacific isn't what it's cracked up to be . . ."

Narrator: And Sarah Rehm, the singing stenographer.

Rehm [singing]: "You’re a sweetheart, if there ever was one. If there ever was one, it’s you."